Growing up on a houseboat her whole life, Chloe Hall has always been surrounded by nature. With such close proximity with wildlife, it is hard not to fall in love with the beauty that Mother Nature offers. Chloe gains inspiration from these exhilarating natural sceneries. Together with her keen eye towards vibrant colours and mesmerizing patterns, she implements these inspirations to create stunning and beautiful stationery that exemplifies her true love for nature and plants every single day. That is the seed that bloomed into Chloe Hall Illustration.
Created in 2013, Chloe Hall Illustration is the embodiment of the eco-friendly values of a true-blue British brand in illustrative form. Through her multicolour patterned designs and loose watercolour illustrations, it reflects the unprocessed rawness and the perfect-imperfections of the natural world. Her love for nature also extends to the steps that Chloe takes towards preservation – the majority of her products’ packaging are in biodegradable and compostable clear corn starch ‘plastic’ bags, and all of her paper goods have been made either using recycled materials and are FSC-approved.
Certainly, Chloe can attest to dealing with her fair share of challenges being a young design entrepreneur. When asked on what keeps her going in times like these, she counts on the support she gets from her close ones as her fuel. Chloe also recognizes the beauty of social media which she credits pushes her creativity further through the responses and feedback she gets. We guess it also helps that painting and creating patterns has always been Chloe’s passion in life!
We speak to Chloe to ask her more about Chloe Hall Illustration.
Hey Chloe, tell us, what are the mission of Chloe Hall Illustration?
To create patterned products that bring a little bit of the outdoors in, using eco-friendly materials.
What inspired you to start this business straight after graduating from University in 2013?
I remember always being interested in creative subjects throughout school, when I graduated I continued drawing and it went from there! I’ve always wanted my job to be something I enjoy, and I just thought to give it a go!
As a entrepreneur, what keeps you going?
All the support I get from my family, friends and people I’ve met on social media and at markets. The beauty of social media is you can put an idea or illustration out there and get a response almost immediately. When you get feedback from clients and customers, it makes it all worthwhile and reminds me why I do what I do. I also just love painting and creating patterns, it is something I’ll never get bored of!
Who is your role model that gets you motivated as an entrepreneur?
I have loads of role models that keep me motivated! I think being part of an online community and seeing so many other creatives running their own businesses is the most motivating thing!
What are some of your highlights and challenges since starting your business?
My highlights include creating work for Birchbox x Ohh Deer and Marzia x Ohh Deer . I also created a pattern for a paper coffee cup for surf café Olive & Oliver that is based in Hawaii. My highlights are also simply whenever I get a sale or a nice comment -- that goes a long way and makes it all worthwhile!
As I run my business by myself it can be quite challenging sometimes. Keeping on top of all the minute aspects of running a business - like social media, invoicing, finances - is probably the most challenging!
If you were to describe your brand in one sentence, what would it be?
A British brand, with eco-friendly values, creating patterned products.
What are your hopes for your business in the future?
One of my short-term aims is to attend a trade show. I would also love to continue working for amazing clients and continue to work on varied projects.
What tips do you have for budding entrepreneurs?
Don’t give up! It is quite easy to get disheartened when you first start out, when you don’t get replies from the hundreds of emails you have sent out, or sell nothing at markets. But, keep going as it will certainly pay off!
Recommendations of books that you think helped you in your journey?
The Little Black Book – A Toolkit for Working Women by Otegha Uwagba and Like A Virgin by Richard Branson are both great books!
Thank you Chloe for taking time out to share with us on your entrepreneurship journey!
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