Did you know that each year 100 billion single-use coffee cups end up as landfill? Also, did you know that that is enough to fill The Royal Albert Hall a THOUSAND times?
These facts were what made GlobalWAKEcup’s founders, and old friends, Buffie and Nick to re-evaluate their consumption choices.
"Having put the world to rights, we got chatting about David Attenborough's now iconic Blue Planet II series and realised we both wanted to do something about the single-use plastic issue it raised. Along with Blue Planet and the film A Plastic Ocean, this fact gets us out of bed every single day," says Nick.
But with a problem this big, where do you start? To Buffie and Nick, it starts with them. They created GlobalWAKEcup – a brand that is part advocacy and part solutions. They created a range of beautiful reusable, multi-used WAKE products that are made from sustainable, recyclable materials like farmed bamboo, stainless steel and double-walled glass. Beyond just physical products, GlobalWAKEcup advocates their message through action, organizing beach clean-ups, promoting initiatives like Plastic Free July, and donating 10% of their profits to The Marine Conservation Society. They are also planning special events (with one at The Royal Albert Hall), having talks, podcasts and workshops in the pipeline with some influential artists, musicians and actors all contributing their thoughts on sustainability and other environmental topics.
GlobalWAKEcup believes that small changes in daily routines can make a huge difference to our fragile world. “It is only 1 plastic straw,” said 7.7 Billion people. And that is what motivates Buffie and Nick to continue their environmental advocacy efforts with GlobalWAKEcup.
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