When our eyes first set sights on Ravenscourt Apothecary’s iconic tea and literature-inspired fragrances, we were wowed by just how exquisite and beautifully designed they are. Also, we thought, “How quintessentially English!”
Created in 2013, Ravenscourt Apothecary has been the much-needed creative outlet for founder Tanya when she was at a crossroads after relocating to the UK from the United States. Inspired by Victorian Literature and her love of unusual teas, this magical creation is Tanya’s expression of classical literary characters and tea in the form of a scent, striving to capture the spirit, the variety, the complexity, the experience, and all the sensations of imagination into a bottle. “To capture the experience of slowly sipping a cup of fragrant green tea,” Tanya explains, “I see it as a delightful challenge.”
Beyond the creative art form of capturing sensations through scents (or SCENTsations – get it?), Ravenscourt Apothecary also strives to provide a cruelty-free, mindfully-produced alternatives in the beauty industry, crafted only with natural essential oils, resins and absolutes. Their all-natural, palm-oil free, and vegan products are all about being gentle – No harsh and overpowering intensity like those from conventional alcohol-based perfume sprays. The beauty behind Ravenscourt Apothecary’s fragrances is that it unfolds in a unique and subtle way on each person, reacting with each wearer’s body chemistry to create a scent that is unlike any other.
Tanya tells us more about Ravenscourt Apothecary.
What inspired you to start this business?
Ravenscourt Apothecary was created in 2013 in London shortly after I relocated to Europe from the United States. New in the UK, I was at a crossroads and craving a creative outlet. My heart was set on serving the world one bar of vegan soap and bottle of perfume at a time.
What are some of your highlights/challenges since starting your business?
It can be hard to maintain the same level of enthusiasm you had for your business in the very beginning once you've been doing it for several years. There is a tendency for something you've been doing for a while to lose its initial glossiness and appeal. The best way to fight that is to continue to evolve and keep growing and coming up with new ideas that you just can't wait to see come to life!
If you were to describe your brand in one sentence, what would it be?
A small all-natural apothecary specialising in natural fragrances & skincare for vegans, tea & book lovers.
What tips do you have for budding entrepreneurs?
Know very well what makes you different from a hundred others who might have a similar idea and stick with that. Do not copy anyone else's approach or aesthetic, it's a disservice to everyone, most of all, yourself!
Recommendations of books that you think helped you in your journey?
'Art and Fear' by David Bayels and Ted Orland is a great book that I recommend to any creative entrepreneur! It helps you deal with obstacles everyone faces and teaches you practical tools and ways of looking at the creative process that are absolutely vital and help you keep your sanity.
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