Organic, award-winning and unique skincare with a clean conscience – that is how Rebecca Martin, founder of Conscious Skincare describes her brand.
The spark of Conscious Skincare was ignited when Rebecca started looking through the ingredients used to produce the high-end face cream that she had just purchased while waiting for her delayed flight. Surprised by how little she knew about those unknown chemicals added, she became motivated to research into skincare ingredients that are naturally and organically created. “If I am so careful about the things that I eat, why do I not have a clue about what I apply on my skin?”
Her research proved useful when her husband was poisoned by wood stain which left him hypo-allergenic to many things. Thankfully, her knowledge of natural ingredients allowed her to create skincare products where he could use safely.
Rebecca also makes sure that the Conscious Skincare brand follows her own ethical creed. Their products are not, and will never be, tested on animals, which was why they were accredited by PETA, Cruelty Free International and Nature Watch Foundations. Since their establishment in 2011, Conscious Skincare has been invited to collaborate with The Royal Ballet to create a range of products to be sold at The Royal Opera House.
We hear from Rebecca herself on what she has to say about Conscious Skincare!
Hi Rebecca, can you describe to us the mission of Conscious Skincare?
To create and make high quality effective skincare and body care using organic and fair-trade ingredients where possible, and in an environmentally- responsible way.
What led you to start Conscious Skincare?
There were a couple of things really. Previously, I worked for a major company and spent a lot of time in airports where I’d buy a stock of high end face cream in Duty Free. A flight delay one day meant I had some time on my hands and I started to read the ingredients list. I consider myself to be reasonably educated but I couldn’t understand a word. I was then and still am very careful about what I eat, organic whenever possible so why was I putting stuff on my face that I had no clue about? That’s when my research began into skincare ingredients. There was little choice for more natural and organic products, just the same, water based ‘thin’ moisturisers out there which did nothing for my skin and so the concept of Conscious Skincare was born! It was a while later when my husband and I moved to Wales that the catalyst for launching Conscious Skincare occurred. My husband was poisoned by wood stain and was very ill for months. It left him hypo-allergenic to just about everything so I scrambled around, going through all my notes and came up with some products he could use safely. It was a very scary time in our lives.
What are some of your highlights and challenges since starting your business?
The best thing ever was when we were invited to collaborate on a range of products for The Royal Ballet, to be sold in The Royal Opera House, Covent Garden in London. As a lover of dance myself, that was a dream come true!
Challenges often come from finding the best ways to reach people and tell them about what we do. We do not have big marketing budgets, so we have to try and be as resourceful as we can. We also turn down opportunities to sell our products in China. We absolutely stick to our ethics on this one, and our customers appreciate this too. We do not test our products on animals – never have, never will, and we certainly do not endorse it. We’re accredited by PETA, Cruelty-Free International and Nature Watch Foundation, and our ethics hold strong. We will not sell out for a quick buck.
What are your hopes for your business in the future?
Like lots of businesses, we have a lot of hopes and dreams, but the challenges of time and resources inhibit them! One thing that’s always been on my mind is to be the next Anita Roddick! Bold I know, and she was unique. I was lucky to be a teenager in the 80s when Anita Roddick first appeared. She brought a whole new way of thinking, and showed you could have a successful business and run it in an ethical way so everyone could benefit. In my day, I marched against just about everything, always fighting for the underdog. Nowadays, I’m more of an armchair protester but the fire Anita Roddick started in me is still there and burning bright! If I could emulate just a few of the things she did and bring some new ways of doing things for the benefit of all living things on the planet, that will do for me.
What do you appreciate the most about being an entrepreneur in the UK?
Having the freedom to decide what we do every day and how we do it! We’re so fortunate to be based in Wales where there’s a lot of business support, and the Welsh are incredibly loyal too. We live in a beautiful coastal location with the sea just down the road. Our office has to be on one of the best industrial parks ever with lots of greenery, a field outside our office and flocks of sheep or goats are regular lawnmowers!
What has got you excited recently?
We were recently sponsored Janey Lee Grace (BBC Radio 2 presenter) during the Platinum Awards, and won two awards ourselves which was fantastic! Janey herself is a natural beauty guru and a powerful influencer who works hard to help brands like ours get out there and be seen. To win 2 awards with all the competition feels so good and reassures us that we’re doing the right things!
Thank you, Conscious Skincare!
The Local Collective
Our story-telling platform to tell the philosophies of local businesses all around the United Kingdom.